Is ShopifyQL Worth Using for Your Store’s Analytics in 2025?

Is ShopifyQL Worth Using for Your Store’s Analytics in 2025?

Introduction

Shopify has introduced ShopifyQL, a custom query language designed to give merchants deeper insights into their store data. But the big question in 2025 is—is it worth using?

In this blog, we’ll explore what ShopifyQL is, how it works, what it can (and can’t) do, and whether it’s a good fit for your analytics stack.

What is ShopifyQL?

ShopifyQL is Shopify’s SQL-inspired query language that allows you to run custom reports on your store’s data—without needing to leave the Shopify admin.

Instead of using clunky CSV exports or third-party tools, you can now pull data from:

  • Orders

  • Products

  • Customers

  • Financial reports

  • Inventory

Right from your admin dashboard, using simple query statements.

What Makes ShopifyQL Different?

Feature ShopifyQL Traditional Analytics
Built-in to Shopify ✅ ❌
SQL-like queries ✅ ❌ (needs tools like BigQuery)
Customizable reports ✅ Depends on platform
Learning curve Low Medium/High
Real-time integration ✅ Depends on setup

Example ShopifyQL Query

FROM sales
SHOW total_sales, total_orders, average_order_value
BY day
SINCE -30d

This will return a custom report showing daily sales, order count, and AOV over the last 30 days.

What You Can Do with ShopifyQL

✅ Track AOV, LTV, and repeat purchase rates
✅ Compare product performance over time
✅ Analyze conversion rates by customer cohort
✅ Generate financial summaries by location or time range
✅ Build dashboards without leaving the Shopify admin

Limitations of ShopifyQL in 2025

❌ Still in limited release (primarily Shopify Plus)
❌ Not a replacement for GA4 or full-blown BI tools
❌ No direct visualization (yet – unless integrated with ShopifyQL Notebooks)
❌ Lacks advanced segmentation (e.g., UTM/source tracking)

Who Should Use ShopifyQL?

Great for:

  • Shopify Plus merchants

  • Store owners who need daily operational data

  • Brands that want fast, no-code insights

  • Teams using ShopifyQL Notebooks for dashboard building

Not ideal for:

  • Deep funnel analysis (better with GA4 or Looker)

  • Attribution or cross-channel marketing reports

  • Custom events-based tracking

How RootSyntax Uses ShopifyQL for Clients

At RootSyntax, we combine ShopifyQL, GA4, and custom dashboards to deliver 360° analytics setups for eCommerce brands. ShopifyQL gives your team fast, admin-level insights without having to export data or wait for developers.

We also build ShopifyQL Notebooks for executive dashboards—making reporting seamless and visual.

Final Thoughts

ShopifyQL won’t replace Google Analytics or big data platforms—but it’s an excellent native tool for day-to-day reporting and decision-making. If you're on Shopify Plus and want real-time, clean, actionable data—ShopifyQL is definitely worth exploring in 2025.

Need help setting up ShopifyQL for smarter reporting?
📈 Contact RootSyntax to build custom analytics dashboards for your store.

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