Shopify vs Shopify Plus: Which One Is Right for Your Business?

Shopify vs Shopify Plus: Which One Is Right for Your Business?

If you’re growing fast on Shopify, you’ve probably wondered:
Should I upgrade to Shopify Plus?

While the standard Shopify plans are great for startups and small businesses, Shopify Plus is designed for scaling brands — those doing high-volume sales, operating internationally, or needing deep customization.

In this blog, we’ll break down the key differences between Shopify and Shopify Plus so you can confidently choose the right plan for your eCommerce growth.

🔍 What Is Shopify?

Shopify (Basic, Shopify, Advanced) is a cloud-based eCommerce platform that lets you:

  • Launch an online store quickly

  • Use drag-and-drop themes

  • Accept payments, track orders, and manage inventory

  • Install apps for extra functionality

It’s ideal for:
✅ Startups
✅ Small to mid-sized brands
✅ DTC stores looking for ease + simplicity

🚀 What Is Shopify Plus?

Shopify Plus is Shopify’s enterprise-level plan for high-growth and high-volume merchants. It includes everything in Advanced Shopify, plus extra tools, APIs, automation, and priority support.

It’s ideal for:
✅ 7–8 figure stores
✅ B2B and international brands
✅ Companies needing custom workflows, integrations, or checkout control

🔄 Feature Comparison: Shopify vs Shopify Plus

Feature Shopify (Basic/Advanced) Shopify Plus
Monthly Price $39–$399 Starts at $2,000/month
Staff Accounts Up to 15 Unlimited
Checkout Customization Standard checkout Fully customizable checkout.liquid
Shopify Scripts ❌ Not available ✅ Yes
Shopify Flow ❌ Limited ✅ Full automation
API Limits Standard Higher limits for large scale
Dedicated Support Shared team Dedicated Launch Manager + Priority
Expansion Stores ❌ 1 store only ✅ Up to 9 clones (for regions)
B2B Features Basic via apps ✅ Native B2B tools

💡 When Should You Upgrade to Shopify Plus?

Here’s when Shopify Plus makes business sense:

✅ You're Processing $1M+ in Annual Revenue

The extra fee is easily offset by advanced features and better checkout conversion.

✅ You Need a Fully Custom Checkout

With checkout.liquid, Plus merchants can control layout, logic, discounts, and more.

✅ You Sell to Both B2C and B2B

Use Shopify’s native B2B features — customer-specific pricing, custom storefronts, and purchase workflows.

✅ You Operate Internationally

Get up to 9 expansion stores for localized currencies, languages, and tax logic.

✅ You Want Advanced Automation

Shopify Flow + Scripts let you automate discounts, order routing, tagging, fraud checks, and more — without 3rd-party apps.

🛠️ Developer Extras in Shopify Plus

  • Custom Apps via Shopify CLI

  • Multipass Login (for integrating with external platforms)

  • Advanced API access

  • Priority theme deployment and support

❗ Who Should Stick to Standard Shopify?

If you're just starting out or doing under $50k/month, you probably don’t need Plus — yet. Focus on optimizing your theme, apps, and marketing stack first.

✅ Final Thoughts

Shopify Plus isn’t just for big brands — it’s for ambitious brands ready to scale smarter, faster, and more globally.

It unlocks performance, flexibility, and automation at scale.

🛒 Still unsure whether Shopify Plus is worth the investment for you?
👉 Talk to RootSyntax – Shopify Plus Experts Who’ve Migrated 50+ Brands

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