π GA4 for Shopify: Full Integration & Conversion Tracking Guide (2025)
π GA4 for Shopify: Full Integration & Conversion Tracking Guide (2025)
If you're running a Shopify store in 2025 and still not fully set up with Google Analytics 4 (GA4), youβre missing out on powerful customer insights, behavior tracking, and revenue data. With Universal Analytics officially sunsetted, GA4 is now the standard for tracking eCommerce performance β and itβs time to master it.
In this blog, weβll cover:
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Why GA4 matters for Shopify in 2025
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How to integrate GA4 with Shopify
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How to track purchases, add-to-carts, and other key events
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Bonus tips for making GA4 work smarter for your store
π― Why GA4 Is a Must for Shopify Stores in 2025
GA4 isnβt just an update β itβs a complete shift in how analytics works:
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Event-based tracking (instead of pageviews)
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Cross-device insights with better attribution
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Deeper integration with Google Ads
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Predictive metrics like purchase probability
For Shopify store owners, this means smarter marketing decisions, better ROI, and laser-focused customer targeting.
π§ Step 1: Create Your GA4 Property
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Go to Google Analytics
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Click Admin β Create Property
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Choose GA4, enter your store details, and click "Next"
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Under "Data Stream", select Web and enter your store URL
π‘ Note: Youβll get a Measurement ID that looks like: G-XXXXXXXXXX
π Step 2: Install GA4 on Shopify
πΉ Method 1: Using Shopify's Native GA4 Integration (2025)
As of 2025, Shopify has begun rolling out native GA4 support in the Analytics section.
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Go to Online Store β Preferences
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Scroll down to Google Analytics section
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Paste your Measurement ID
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Enable Enhanced eCommerce tracking (if available)
β This method is beginner-friendly and automatically tracks basic eCommerce events like:
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Page views
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Add to cart
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Begin checkout
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Purchase
πΉ Method 2: Use Google Tag Manager (Advanced Setup)
If you want more control, install GA4 using Google Tag Manager (GTM):
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Create a free GTM account at tagmanager.google.com
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Add your GTM container code to Shopify's
<head>
and<body>
viatheme.liquid
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In GTM, create a GA4 Configuration Tag with your Measurement ID
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Add separate GA4 Event Tags for:
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add_to_cart
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view_item
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begin_checkout
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purchase
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Use GTM triggers based on page views or clicks to fire events
π‘ Tip: Shopify Plus stores can access server-side GTM for even more accurate tracking.
β Step 3: Test Events in GA4
Use the Realtime β DebugView panel in GA4 to see if your events are firing correctly.
Also, install the Google Tag Assistant browser extension to verify tags and data layers.
ποΈ Key Events to Track in a Shopify Store
Event Name | When It Fires |
---|---|
view_item |
Product page is viewed |
add_to_cart |
Customer adds item to cart |
begin_checkout |
Customer enters checkout |
purchase |
Order is completed |
view_cart |
Cart page is visited |
remove_from_cart |
Item is removed from cart |
π§ Bonus: Use GA4 Insights for Smarter Marketing
GA4 comes with machine-learning insights that help you:
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Predict purchase probability
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Identify churn-prone users
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See top traffic sources and channels
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Understand device-wise performance
π‘ Link GA4 with Google Ads to run better retargeting campaigns and track ROAS with pinpoint accuracy.
π Final Thoughts
Setting up GA4 on your Shopify store is not optional in 2025 β itβs essential. From user behavior to revenue analysis, the data you get from GA4 can make or break your eCommerce success.
π Need Help Setting It Up?
At RootSyntax, we specialize in GA4 and Shopify integrations, including:
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Full event tracking
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Conversion API (Meta + GA4)
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Tag Manager setups for Shopify/Shopify Plus
π© Contact us for a free analytics audit.