High-Converting Landing Pages on Shopify: Design + Funnel Tips
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High-Converting Landing Pages on Shopify: Design + Funnel Tips
Introduction
Not every product should be buried in a collection page. Sometimes, a focused, high-converting landing page is what turns browsers into buyers. Whether you’re running ads, launching a new product, or collecting leads, the design and flow of your landing page can make or break your campaign.
In this post, we’ll cover what makes a Shopify landing page convert—and how to build one that drives real revenue.
🧱 1. What Is a Landing Page on Shopify?
A landing page is a dedicated page with one goal: drive an action (buy, sign up, or click).
Unlike regular product or home pages, a landing page:
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Has no distractions
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Follows a single CTA
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Matches the messaging from your ad or email
Perfect for:
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Product launches
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Influencer or ad campaigns
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Holiday promotions
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Lead capture for pre-launch products
🎯 2. The Core Structure of a High-Converting Shopify Landing Page
Here’s a proven funnel layout:
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Headline that grabs attention
→ Clear benefit-driven hook (e.g., “Reduce Muscle Pain in 24 Hours”) -
Subheadline or Value Prop
→ Support the headline and give context -
Hero Image or Video
→ Show the product in action (opt for video if possible) -
Trust Elements
→ Reviews, badges, press logos -
Features + Benefits (Not just specs)
→ Why it matters to them -
Social Proof
→ UGC, testimonials, ratings -
CTA Section
→ Add to cart, or email capture with urgency -
Guarantees & Return Policy
→ Ease objections -
FAQ Section
→ Address lingering doubts
🛠️ 3. Tools to Build Landing Pages on Shopify
You can build landing pages using:
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PageFly
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GemPages
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Shogun
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Replo (great for animations and modern layouts)
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Custom Liquid sections (for dev-savvy teams)
If you're using Shopify 2.0, use dynamic sections + app blocks for native landing pages.
🧠 4. Conversion Tactics to Add
✅ Sticky CTA Button
Follow the user as they scroll.
✅ Countdown Timer
Drives urgency (works great during promos or launches).
✅ Limited-Time Offer Section
Even a simple “Offer ends in 24 hours” can lift conversions.
✅ Exit-Intent Popup
Capture email with an offer before they leave.
✅ Mobile-First Layout
Over 70% of traffic is mobile—design with thumb zones in mind.
🔄 5. A/B Test Everything
Small tweaks = big impact.
Test:
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Headlines
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Button text (e.g., “Buy Now” vs. “Try Risk-Free”)
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Offer formats
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Layout order
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Social proof types
Use tools like Google Optimize, VWO, or Convert to run tests.
Conclusion
Landing pages are no longer just for lead gen—they're key assets for any Shopify brand running ads or pushing promos. By mastering layout, clarity, and psychology, you can turn more traffic into revenue with fewer clicks.
🚀 Want a Shopify landing page that converts like crazy?
Let RootSyntax build custom, high-performance landing pages optimized for results. Start your landing page today.