How can you make your first Shopify sale?
When you start an e-commerce business, the first sale is the most crucial. It gets your momentum going, enable you to refine your marketing strategy, and help you tailor your operation. However, the first sale is probably the hardest one to obtain. Here are a few proven ways to get your first Shopify sale and give your e-commerce business a kickstart.
If you have an email list, even a small one, you can generate buzz, which is essential if you are launching a product. If you have a pre-launch list, email them before getting into any other marketing tactics as they are the most qualified leads you have.
Sell to friends and family
If it’s all about making that first sale, you can get a friend or family member to purchase it from you. However, that does not mean gifting your grandma a skateboard. Understand your product and seek out a person who you feel will be genuinely interested and appreciate the product.
Contests and giveaways
Giveaways have always been an excellent way to attract eyeballs on a new product. Although in most cases, giveaways interest people are looking for a deal, if done correctly, they can gather a lot of traffic on your website, thereby expanding your product’s presence and knowledge.
No, it’s not the conventional social media marketing that we’re talking about. You can take a subtle approach and sell it to your friends on social media. Spend some time researching your Facebook graph to identify which of your friends are interested in topics related to your product. Message them personally and introduce your product.
Sell on other marketplaces
As an e-commerce entrepreneur, you need to test everything, including other channels such as eBay and Craiglist. These platforms already have tons of traffic, which will give you a boost while starting.
The Reddit community
Reddit is a community of smart people that divide themselves into niche-specific subreddits. There are thousands of subreddits out there; you will surely find the one that suits your product. However, Reddit marketing is a slow process, and you’ll need to add value to the community before trying hard sales.
Facebook advertising is precise and offers great targeting features. You will need to spend some time identifying your target audience and lose some dollars to find your first customer. But stick with it and keep tweaking your campaigns.
Instagram paid shoutouts
Instagram allows you to perform highly targeted visual marketing, and you can seek influencer marketing to get your product and brand in front of a broad audience. All you need to do is identify an account with a large following (50,000+), and pay them to upload a post appreciating your product. The prices may vary from account to account, but it is overall an affordable marketing tactics.
Being one of the most established advertising networks, Google Ads can make your product a quick success if you use it wisely. However, this platform has a lot of competition, and you will need to spend some time learning it and monitoring your campaigns.
Wrapping it up
Making your first Shopify sale is not difficult if you approach it the right way. Follow the above tips above to simplify and streamline your Shopify digital marketing process. If you still face troubles with Shopify sales, get in touch with a reputed Shopify digital marketing agency.