How to Create and Manage Custom Product Filters in Shopify
Share
How to Create and Manage Custom Product Filters in Shopify
Introduction: Why Custom Product Filters Matter for Shopify Stores
As your Shopify store’s product catalog grows, helping customers quickly find what they want becomes essential. Custom product filters enhance the shopping experience by allowing users to narrow down products by attributes like size, color, price, brand, and more.
In this guide, you’ll learn how to create and manage custom product filters in Shopify to improve navigation, boost conversions, and provide a seamless shopping experience in 2025.
What Are Shopify Product Filters?
Product filters are tools on collection pages that let shoppers refine the product list based on selected criteria. Shopify offers built-in filtering options, but you can create custom filters for unique product attributes using Shopify’s Online Store 2.0 features or third-party apps.
Step 1: Use Shopify’s Built-in Product Filter Features (Online Store 2.0)
If your store uses an Online Store 2.0 compatible theme (like Dawn), Shopify allows you to:
-
Filter by product availability, price, vendor, product type, and variants
-
Create filters based on product tags and metafields
How to Enable Filters:
-
Go to your Shopify Admin
-
Navigate to Online Store > Navigation
-
Click Add filters under the “Collection and search filters” section
-
Select the filter types you want to enable (price, vendor, tag, etc.)
-
Save your changes
Step 2: Add Custom Filters Using Product Tags and Metafields
Using Product Tags:
-
Add specific tags to your products that represent filter criteria (e.g., “Red,” “Cotton,” “Size-M”)
-
Create filters that use these tags on collection pages
Using Metafields:
-
Create metafields for product attributes you want to filter by (e.g., material, pattern)
-
Configure your theme to display filters based on these metafields
Step 3: Customize Filter Appearance and Behavior
-
Customize filter layout and style using your theme’s customization options
-
Adjust how filters appear on desktop and mobile
-
Set whether multiple filters can be selected at once or just one
-
Use Shopify’s Liquid code if you want advanced customizations
Step 4: Use Third-Party Apps for Advanced Filtering Options
If Shopify’s built-in filtering isn’t enough, consider apps like:
-
Boost Product Filter & Search
-
Smart Product Filter & Search
-
Filter Menu by Power Tools
These apps offer advanced features like:
-
Filtering by price sliders
-
Multiple attribute filtering
-
Search and filter combinations
-
Customizable filter UI/UX
Step 5: Test Your Filters for Usability
-
Navigate through your collection pages using different filters
-
Check if the filters display correct products and update instantly
-
Test filters on mobile and desktop for smooth performance
-
Ask friends or customers for feedback
Best Practices for Shopify Product Filters
-
Use clear and descriptive filter labels
-
Keep filters relevant to your product catalog
-
Limit the number of filters to avoid overwhelming users
-
Use SEO-friendly URLs for filtered pages
-
Update filters regularly to reflect new products and categories
FAQs About Shopify Custom Product Filters
Q: Can I filter by multiple criteria simultaneously?
A: Yes, Shopify Online Store 2.0 themes and many apps support multi-select filtering.
Q: Do custom filters impact SEO?
A: Properly configured filters create clean URLs that can be SEO-friendly, but avoid duplicate content issues.
Q: Is coding knowledge required to create custom filters?
A: Basic filtering uses tags and theme settings. Advanced customization might require Liquid coding or app assistance.
Conclusion: Boost Sales With Effective Shopify Product Filters
Creating and managing custom product filters in Shopify helps customers find exactly what they want faster, improving satisfaction and increasing conversions.
If you want professional help setting up and customizing product filters on your Shopify store, RootSyntax offers expert Shopify development services tailored to your needs.
Ready to Enhance Your Shopify Store Navigation?
Contact RootSyntax today to create powerful custom product filters and improve your store’s user experience!
👉 Book a free consultation