How to Link Shopify with Facebook and Instagram: The Complete 2025 Guide
How to Link Shopify with Facebook and Instagram: The Complete 2025 Guide
If you’re running a Shopify store, connecting your store to Facebook and Instagram is one of the smartest moves you can make. These platforms are where your customers are scrolling — and buying. With Shopify’s native integration, you can seamlessly link your products to both platforms and unlock powerful sales features like Facebook Shops, Instagram Shopping, and Meta Ads.
In this guide, you’ll learn:
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🔎 Why connect Shopify to Facebook & Instagram
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🔗 Step-by-step instructions to set it up
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🛒 How it helps you boost sales and visibility
💡 Why Link Shopify to Facebook & Instagram?
By connecting your store to Meta’s platforms (Facebook & Instagram), you can:
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Showcase your products directly on your social profiles
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Enable product tagging in posts, reels, and stories
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Run high-converting Facebook and Instagram Ads
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Use Meta Pixel for retargeting and conversion tracking
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Enable customers to checkout directly on Instagram or Facebook
⚡️ It’s a direct pipeline from discovery → product view → purchase — without users leaving their favorite app.
🛠️ How to Link Shopify with Facebook & Instagram (Step-by-Step)
✅ Step 1: Prepare Your Accounts
Before integration, make sure you have:
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A Facebook Business Manager account
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A Facebook Page for your brand
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An Instagram Business Account
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A Meta Business Manager with admin access
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A Shopify store with a live product catalog
✅ Step 2: Add Facebook Channel in Shopify
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Log in to your Shopify Admin.
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Go to Sales Channels > Add Sales Channel.
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Search for and add Facebook & Instagram by Meta.
✅ Step 3: Connect Your Meta Accounts
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Click Start Setup in the Facebook channel.
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Connect your Facebook Business Manager.
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Choose your Facebook Page, Instagram Account, and Ad Account.
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Connect your Meta Pixel to track performance.
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Approve Commerce Account to enable Facebook & Instagram Shops.
✅ Step 4: Set Up Product Sync
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Shopify will automatically sync your product catalog to Facebook and Instagram.
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Products must follow Meta’s commerce policies (no digital downloads, tobacco, adult products, etc.).
✅ Step 5: Enable Instagram Shopping
Once products are synced:
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Go to the Instagram App > Settings > Creator > Set Up Shopping.
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Submit your account for review.
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Once approved, you’ll be able to tag products in posts, reels, and stories.
🛍️ Features You Unlock with This Integration
🛒 Facebook & Instagram Shop
Create an in-app storefront directly on your profiles — customers can browse and buy without leaving the app.
🏷️ Product Tagging
Tag products in your organic posts and videos to drive traffic to your store or checkout page.
📈 Meta Pixel Integration
Track events like:
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Page Views
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Add to Cart
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Checkout Initiated
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Purchases
Use this data to optimize Meta Ads and retarget visitors.
📊 Run High-ROI Ads
With direct Shopify sync, your product catalog is always ready for:
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Dynamic Ads
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Collection Ads
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Carousel & Video Shopping Ads
🔧 Troubleshooting Tips
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Ensure your domain is verified in Meta Business Settings.
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Products should follow Meta’s commerce eligibility.
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If syncing fails, try disconnecting and re-linking your Facebook/Instagram account in Shopify.
✅ Final Thoughts
Linking your Shopify store to Facebook and Instagram is a powerful growth hack. It opens up a new world of social commerce, boosts your brand visibility, and lets your customers shop directly from their favorite social platforms.
Whether you're just starting out or scaling your store, this integration is a must-have for modern eCommerce success.