How to Sell Internationally Using Shopify Markets (Primary): A Step-by-Step Guide

Expanding your business globally has never been easier, thanks to Shopify Markets. Whether you're a seasoned Shopify store owner or just getting started, selling internationally opens the door to millions of potential customers.

In this guide, you'll learn how to use Shopify Markets to scale your business across borders—efficiently and seamlessly.

What is Shopify Markets?

Shopify Markets is a built-in solution that helps you manage global selling from a single Shopify store. It allows you to tailor your store to different countries or regions—supporting local currencies, languages, domains, and tax rules.

Key Features of Shopify Markets:

• 🌐 Localized currencies & pricing

• 🌎 Language translation support

• 🌍 Market-specific domains or subfolders

• 💸 Duties and import tax estimates

• 🛒 Customizable checkout experiences by region

🚀 Step-by-Step Guide to Selling Internationally

Step 1: Enable Shopify Markets

1. Go to your Shopify Admin.

2. Click Settings > Markets.

3. You’ll see your primary market. Click Add market to add a new region.

Step 2: Configure Market Settings

• Currencies: Enable multiple currencies using Shopify Payments.

• Languages: Use Shopify’s Translate & Adapt app or a third-party translation app.

• Domains: Choose between international domains (e.g., .co.uk, .de) or subfolders (e.g., /uk/, /de/).

• Duties & Taxes: Enable duty and import tax collection at checkout for accurate customer cost estimates.

Step 3: Customize Each Market

• Adjust product pricing based on market demand.

• Offer exclusive products or discounts by region.

• Localize content to build trust and boost conversions.

Step 4: Optimize for International SEO

• Use hreflang tags to inform search engines of language and region.

• Submit each domain or subfolder to Google Search Console.

• Incorporate region-specific keywords in your content.

Step 5: Set Up Local Payments & Shipping

• Integrate region-friendly payment gateways.

• Offer tailored shipping options and delivery estimates.

• Be transparent about customs duties and delivery times.

Step 6: Test the Experience

• Simulate purchases using VPNs or international proxies.

• Double-check translations, checkout, and pricing.

• Use tools like Google’s Mobile-Friendly Test to ensure responsive design.

💡 Pro Tips for Global Success

• Start with 1–2 key markets and scale gradually.

• Use Shopify Analytics to evaluate each market's performance.

• Run localized ads and email campaigns for better engagement.

Final Thoughts

With Shopify Markets, selling internationally is no longer complex. From currency localization to region-specific domains, Shopify handles the hard parts—so you can focus on growing your business globally.

Ready to expand your reach and tap into international markets? Start using Shopify Markets today and make your brand truly global.

Need Help with Shopify?

If you're facing challenges with Shopify setup, customization, or running into technical roadblocks—you're not alone.

✅ Whether it's configuring international markets, optimizing checkout, or handling third-party app conflicts, RootSyntax is here to help.

👉 Contact RootSyntax for expert Shopify support and let us handle the hard stuff while you focus on growth.

Let’s make your Shopify store unstoppable—globally and locally.

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