How to Set Up Shopify Markets: Step-by-Step Guide for International Selling

How to Set Up Shopify Markets: Step-by-Step Guide for International Selling

Expanding your Shopify store into international markets is an exciting opportunity to grow your business.
Shopify Markets makes it easier to reach customers worldwide by offering localized shopping experiences with features like multi-currency, multi-language support, and region-specific pricing. With Shopify Markets, you can effectively expand your reach and increase sales by offering an optimized shopping experience to customers in various countries.

In this step-by-step guide, we’ll walk you through how to set up Shopify Markets to boost your international sales.

Let’s get started! 🌍

🌍 What is Shopify Markets?

Shopify Markets is an all-in-one solution that allows you to manage and expand your Shopify store into multiple countries and regions. It gives you control over the following:

  • Multi-currency pricing

  • Automatic language translation

  • Local payment methods

  • Geographic-specific marketing

By leveraging Shopify Markets, you can enhance the shopping experience for international customers and streamline the management of your store.

📈 Why You Should Use Shopify Markets

Before diving into the setup, let’s briefly discuss why Shopify Markets is so valuable for international selling:

  • Local Currency and Language Support: Tailor the shopping experience for each market by displaying products in the local currency and language.

  • Customizable Pricing: Adjust prices for different regions based on factors like shipping, taxes, and demand.

  • Efficient Order Management: Easily manage orders and fulfillment from one central Shopify store while catering to multiple markets.

  • Increased Conversion Rates: Offering a localized shopping experience builds trust and improves the chances of conversion.

🔧 How to Set Up Shopify Markets: A Step-by-Step Guide

Now let’s get into the step-by-step process of setting up Shopify Markets for international selling:

Step 1: Access Shopify Markets

  1. Log into your Shopify Admin panel.

  2. In the left sidebar, go to Settings → Markets.

  3. If you haven’t set up Shopify Markets yet, you’ll see an option to get started.

📌 Tip:
Shopify Markets is available on Shopify Basic, Shopify, Advanced Shopify, and Shopify Plus plans. Make sure you’re on one of these plans to access it.

Step 2: Set Up Your Primary Market

Your Primary Market is the country or region where your business is currently located or where you’re primarily selling. Shopify automatically sets your current market as the primary market when you first set up Shopify Markets.

  1. Click on the Primary Market to start the setup process.

  2. You can customize the country, language, and currency for your primary market, although these will be pre-filled based on your store’s default location.

  3. Set up your shipping zones and tax settings for this market, ensuring everything aligns with local regulations.

Step 3: Add New Markets for International Expansion

  1. In the Shopify Markets section, click Add Market.

  2. Choose a target country or region you want to expand to (e.g., the USA, Canada, Europe, Australia, etc.).

  3. You can also select multiple countries in one region. For example, you can select European Union countries as one market.

  4. Set up the language and currency for each market.

📌 Note:
Shopify will automatically suggest the default currency for each market based on location, but you can adjust this if needed.

Step 4: Customize Product Pricing for Each Market

You can customize your pricing for each market based on various factors, including local taxes, shipping costs, and market demand.

  1. For each market, Shopify will show an option to adjust prices.

  2. You can either use the same price across all markets or set custom prices for each market. For instance, you may want to set different pricing for a product in the US and UK due to exchange rates or taxes.

  3. Shopify lets you bulk update pricing for international markets in the Shopify admin.

Step 5: Set Up Localized Payment Methods

To provide a seamless shopping experience, you need to set up localized payment methods for each market.

  1. Under the Payments section in Shopify Payments, select the payment methods that are popular in your target market (e.g., PayPal, credit cards, Apple Pay, etc.).

  2. Shopify automatically enables Shopify Payments in each new market, but you can also enable additional gateways like Stripe, PayPal, and Klarna for specific regions.

📌 Tip:
Offer popular local payment methods for each region (e.g., Alipay in China or iDEAL in the Netherlands) to maximize conversions.

Step 6: Activate Multi-Language Support

For a fully localized shopping experience, it’s important to translate your store content into the languages of your target markets.

  1. Go to Settings → Languages in your Shopify admin.

  2. Add additional languages for the markets you want to target.

  3. Shopify will automatically translate basic store content, like product names and descriptions, but you can also manually adjust translations to suit your brand’s tone.

  4. For better control, use third-party apps like Langify or Weglot to offer more comprehensive translations and language support.

📌 Tip:
If you’re targeting non-English speaking countries, providing quality translations is crucial for maintaining a professional image.

Step 7: Configure Shipping and Taxes for Each Market

Shipping and taxes can vary significantly between markets, so make sure to configure them correctly.

  1. Go to Settings → Shipping and Delivery to customize shipping rates based on each market’s location.

  2. Set up tax rules in Settings → Taxes for each country or region. Shopify allows you to automatically calculate taxes based on the customer’s location.

📌 Tip:
Use Shopify’s duty and import taxes calculator to avoid any surprises when shipping internationally.

Step 8: Review and Launch

Once you’ve completed all the steps, review your settings to make sure everything looks good for each market:

  • Currency and pricing are correct.

  • Payment methods are set up.

  • Languages and translations are ready.

  • Shipping and taxes are configured for each market.

Once you’re happy with your settings, click Launch to start selling internationally!

🚀 Final Thoughts

Setting up Shopify Markets is a powerful way to expand your store’s reach and tap into new revenue streams by offering a localized shopping experience for international customers.
With Shopify’s easy-to-use tools, you can easily manage multi-currency pricing, local payment methods, and multi-language support to cater to customers worldwide.

Ready to take your business global?
👉 Contact RootSyntax — Our team of Shopify experts can help you set up Shopify Markets for international selling and optimize your store for global success.

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