How to Use Shopify's Built-in Abandoned Cart Recovery to Boost Sales
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How to Use Shopify's Built-in Abandoned Cart Recovery to Boost Sales
Introduction: Why Abandoned Cart Recovery Is Essential for Shopify Stores
Did you know that on average, nearly 70% of online shopping carts get abandoned before checkout? This means thousands of potential sales can slip away every day.
Shopify offers a powerful, built-in abandoned cart recovery feature that helps you automatically send reminder emails to customers who left items in their cart, encouraging them to complete their purchase.
In this blog, we’ll show you how to use Shopify’s built-in abandoned cart recovery tools effectively to boost your sales and increase your store’s revenue.
What is Shopify Abandoned Cart Recovery?
Shopify’s abandoned cart recovery feature automatically sends email reminders to customers who add products to their cart but do not complete the purchase. This automated process helps you recover lost sales without manual follow-ups.
Step 1: Enable Abandoned Cart Recovery Emails in Shopify
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Log in to your Shopify Admin
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Navigate to Settings > Checkout
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Scroll down to the Order Processing section
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Under Abandoned checkouts, select Automatically send abandoned checkout emails
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Choose the delay time (e.g., 1 hour, 6 hours, 10 hours after abandonment)
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Save your settings
Step 2: Customize Your Abandoned Cart Email Template
To maximize the effectiveness of recovery emails, personalize your message:
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Go to Settings > Notifications
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Select Abandoned checkout email template
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Edit the email subject line to be engaging and urgent (e.g., “You Left Something Behind!”)
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Add your brand logo, personalized greeting, and a clear call-to-action button
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Include images of the abandoned products and highlight any limited-time offers or discounts
Step 3: Add Incentives to Encourage Customers to Complete Purchases
Boost recovery rates by offering:
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Discount codes or coupons
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Free shipping offers
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Limited-time deals or bonuses
Make sure to include these incentives clearly in your abandoned cart emails.
Step 4: Monitor Abandoned Cart Recovery Performance
Track your abandoned cart recovery success by checking:
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How many emails were sent
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Open rates and click-through rates
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Number of recovered sales and revenue generated
You can find this data in your Shopify Admin > Analytics > Reports.
Step 5: Consider Using Third-Party Apps for Advanced Features
Shopify’s built-in recovery tool is great for basic automation, but you can level up by integrating apps like:
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Klaviyo (for advanced segmentation and flows)
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Privy (for pop-ups and email capture)
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ReCart or Abandonment Protector (for SMS and Facebook Messenger recovery)
Best Practices for Shopify Abandoned Cart Recovery Emails
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Send the first reminder within 1-3 hours of abandonment
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Use clear, friendly, and personalized language
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Make the call-to-action (CTA) button prominent
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Test different subject lines and email content (A/B testing)
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Follow up with a second or third email if needed
FAQs About Shopify Abandoned Cart Recovery
Q: Can I recover carts abandoned by guest checkout customers?
A: Yes, if they provide their email during checkout, Shopify can send recovery emails.
Q: How many abandoned cart emails can Shopify send automatically?
A: Shopify allows one automatic abandoned cart email per abandoned checkout.
Q: Is abandoned cart recovery available on all Shopify plans?
A: Yes, it’s included on all Shopify plans except Shopify Lite.
Conclusion: Recover More Sales with Shopify’s Abandoned Cart Recovery
Shopify’s built-in abandoned cart recovery is a simple yet powerful tool to help you capture lost sales and grow your revenue effortlessly. By enabling, customizing, and monitoring your recovery emails, you can significantly improve your store’s conversion rates.
At RootSyntax, we assist Shopify store owners with setting up abandoned cart recovery, optimizing email templates, and integrating advanced tools to maximize sales.
Ready to Recover More Abandoned Carts?
Contact RootSyntax today to optimize your Shopify abandoned cart recovery and boost your sales!
👉 Get a free consultation now