Is It Possible to Schedule a Product Launch on Shopify?

🗓️ Is It Possible to Schedule a Product Launch on Shopify?

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If you're gearing up for a big release and wondering “Is it possible to schedule a product launch on Shopify?”, the answer is: Yes, but with a few workarounds.

In this 2025 guide, we’ll explore:

• How to schedule product visibility in Shopify

• Workarounds using Shopify’s native features

• Tools and apps that automate timed launches

• Tips for a high-conversion product launch strategy

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✅ Can You Schedule a Product Launch on Shopify Natively?

As of 2025, Shopify doesn’t have a built-in “schedule publish” button for products. However, you can schedule visibility manually by using a combination of:

1. Product status toggle

2. Launch date reminders

3. 3rd-party launch scheduling apps

Let’s explore both manual and automated ways to launch products on Shopify at a specific time.

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🧩 Manual Method: Schedule Launch with Visibility Toggle

If you're launching a small number of products, follow this simple method:

Step 1: Create the Product in Advance

• Go to Products > Add Product

• Fill in all product details

• Set status as Draft or Active but Hidden from Sales Channels

Step 2: Schedule a Reminder

• Use Google Calendar or any task manager to remind you

• At the exact launch time, go to the product and:

  • Change status to Active

  • Ensure it's visible on Online Store or relevant sales channel

This is a simple approach but not ideal for large catalogs or midnight releases.

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⚙️ Automated Method: Use Shopify Launch Scheduling Apps

If you want to automatically publish or hide products at specific times, use an app like:

🔹 Ablestar Bulk Product Editor

• Schedule product visibility

• Automate price changes or inventory updates

• Works with bulk edits

🔹 Mechanic App

• Powerful automation app

• Use tasks like “Publish product at X time”

• Developer-friendly and customizable

🔹 Shopify Flow (Shopify Plus only)

• Create custom workflows like:

  • “When time is 12:00 AM, publish product X”

  • “On launch day, send email & change banner”

These apps give you precise launch control, ideal for flash sales or coordinated campaigns.

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🧠 Pro Tips for a High-Converting Product Launch

✅ 1. Build a Pre-Launch Page

• Use a custom landing page to capture emails

• Offer early access or countdown timer

✅ 2. Set Inventory Limits

• Create scarcity and urgency

• Combine with “limited-time launch” offer

✅ 3. Notify Subscribers Immediately

• Use Klaviyo or Shopify Email

• Schedule the email for the exact launch moment

✅ 4. Use UTM Tags to Track Launch Performance

• Example:
  ?utm_source=email&utm_campaign=product_launch&utm_medium=shopify

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🔍 Related Queries Answered

• Can I set a product to go live at midnight in Shopify?

  Yes, but only via an app like Mechanic or by manually toggling it at that time.

• Can I hide a product until launch time?

  Yes, set the product as Draft or hide it from all sales channels.

• Can I automate a product launch on Shopify without an app?

  No, Shopify does not support time-based publishing natively.

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🧩 Final Thoughts: Shopify + Smart Launch Strategy

While Shopify doesn't currently support scheduled product publishing out of the box, using tools like Ablestar, Mechanic, or Shopify Flow (Plus) can help you automate launches with precision.

Whether you're launching a new collection, running a seasonal drop, or debuting a limited-edition item, a well-scheduled product release can boost urgency, traffic, and sales.

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🚀 Need Help With Shopify Launch Automation?

At RootSyntax, we specialize in:

• Custom launch page development

• Automated workflows using Shopify Flow or Mechanic

• Email + ad funnel integration for launch day

📩 Get in touch to make your next launch smooth and successful!