Product Images Not Showing on Shopify: Causes and Fixes (2025)
Product Images Not Showing on Shopify: Causes and Fixes (2025)
Keywords: Shopify product images not showing, Shopify image not loading, Shopify product image issue, fix broken images Shopify
Introduction
If your product images aren’t loading properly, it can ruin the user experience and drastically reduce conversions. Visuals are key to eCommerce success, and in this guide, we'll cover all possible reasons why images might disappear on Shopify—and how to fix them.
Common Image Display Issues in Shopify
🔸 Product Image is Blank or Missing
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The image was never uploaded
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File format is unsupported (e.g., .webp on older themes)
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File is corrupted or too large
🔸 Image Loads on Desktop but Not on Mobile
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Theme may have media queries or lazy loading issues
🔸 Image Appears in Admin but Not on Live Store
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Theme customization or app conflict might be blocking display
🔸 Broken Image Icon (404)
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The image path or URL is broken or removed from server
How to Fix Shopify Product Image Issues
✅ 1. Re-upload the Image
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Go to Products > Product Name > Media
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Delete the broken image and upload a clean copy in JPG or PNG format
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Keep size under 2048 x 2048 px and file size < 5MB
✅ 2. Check Theme Compatibility
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Go to Online Store > Themes > Customize
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Preview with a default Shopify theme (like Dawn) to see if issue persists
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If images work in default theme, your live theme has a code issue
✅ 3. Disable Lazy Loading Temporarily
Lazy loading can delay image appearance:
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Go to Edit Code > Sections/Product-template.liquid
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Look for loading="lazy" and change it to eager (test only)
✅ 4. Verify ALT Text and Image Placement
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Ensure the image is assigned to the right variant or product
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Add ALT text for SEO and accessibility
✅ 5. Clear Cache and Test on Multiple Devices
Sometimes, image loading issues are browser-side:
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Use Chrome Incognito or clear cache
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Test on Safari, Firefox, mobile, and tablet
Advanced Fixes (For Developers)
🛠 1. Check Console Errors
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Open Chrome DevTools (Right Click > Inspect > Console)
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Look for 404s or CORS errors related to images
🛠 2. Use Correct Liquid Code in Custom Themes
If editing theme code:
{% if product.featured_image %}
<img src="{{ product.featured_image | img_url: 'large' }}" alt="{{ product.title }}">
{% endif %}
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Always use img_url filter and proper size identifiers
🛠 3. Disable Conflicting Apps
Apps like image optimizers, sliders, or galleries may override image sections
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Disable image apps one by one and test
Preventive Best Practices
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Stick to Shopify-recommended image formats (JPG, PNG)
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Optimize image sizes using TinyPNG or Shopify’s built-in compression
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Test new uploads on both desktop and mobile
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Avoid uploading images with special characters in filenames
Conclusion
If your Shopify product images aren’t showing, it can seriously harm your sales. Luckily, most image-related issues can be fixed quickly once diagnosed. Follow this step-by-step guide to restore your visuals and keep your store looking sharp.