Launching a Shopify store is exciting, but even small mistakes can affect customer experience, conversions, and
sales. From broken links to payment issues, overlooking essential details can lead to lost revenue.
Whether you are launching a new Shopify store or migrating from another platform, this Shopify go-live checklist will
help you prepare for a smooth launch.
1. Review Your Store Design and Navigation
Check that your homepage, product pages, collections, and navigation menus are properly structured. Keep
branding, typography, colors, and buttons consistent throughout the store.
2. Optimize Your Store for Mobile Devices
Test different screen sizes to ensure images, text, menus, and buttons display correctly. Pay special attention to
mobile navigation, product selection, and checkout usability.
3. Double-Check Product Information
Review product titles, descriptions, pricing, variants, inventory, and images. Accurate information builds trust and
helps customers make confident purchasing decisions.
4. Test Payment Gateways and Checkout
Verify that payment gateways are configured correctly and customers can complete purchases without errors. Place
test orders to check payment processing, discount codes, order confirmations, and checkout functionality.
5. Configure Shipping and Tax Settings
Review shipping zones, delivery rates, shipping methods, and tax configurations. Make sure customers see
accurate charges before completing their orders.
6. Set Up Essential Store Policies
Create and review your Privacy Policy, Refund Policy, Shipping Policy, Terms of Service, and Contact Us page.
Display these links clearly in the website footer.
7. Check SEO Settings and Redirects
Review page titles, meta descriptions, image alt text, and URL structures. Connect Google Search Console and
ensure important pages are accessible to search engines. For migrations, configure 301 redirects to prevent broken links.
8. Optimize Website Speed and Performance
Compress oversized images, remove unnecessary applications, and avoid excessive scripts or animations. Test
important pages using Google PageSpeed Insights and resolve major usability issues.
9. Verify Apps, Analytics, and Email Notifications
Ensure installed apps work correctly. Configure analytics and conversion tracking where required. Test customer
emails, including order confirmations, shipping updates, and account notifications. Verify sender email
authentication
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