Shopify vs Shopify Plus: Which one is better?
Shopify vs Shopify Plus: Feature Comparison
| Feature | Shopify | Shopify Plus |
|---|---|---|
| Storefront Customization | Theme-based | Customizable via Liquid & APIs |
| Checkout Customization | Limited | Full control |
| Automation Tools | Basic workflows | Shopify Flow |
| Staff Accounts | Limited (up to 15) | Unlimited |
| Support | Standard Shopify Support | Priority + Dedicated Manager |
| API Integration | Standard API rate limits | Increased API limits |
| B2B/Wholesale | Limited options | Built-in Wholesale tools |
Shopify vs Shopify Plus: Which One Should You Choose?
Choosing the right platform tier is critical when you're scaling your eCommerce business. Shopify and Shopify Plus both offer powerful tools to run and grow an online store—but which one is the better fit for you?
In this blog, we’ll break down the key differences between Shopify and Shopify Plus to help you make the best decision based on your business size, goals, and budget.
🛒 What is Shopify?
Shopify is an all-in-one eCommerce platform that helps entrepreneurs and businesses of all sizes sell products online. It’s ideal for small to mid-sized businesses looking for a reliable and scalable solution with minimal technical complexity.
Key Features:
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User-friendly drag-and-drop builder
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Hundreds of apps and themes
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Integrated payments (Shopify Payments)
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Mobile-responsive designs
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Sales channels (Instagram, Facebook, Google, etc.)
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Basic automation tools
💸 Pricing: Starts at $39/month (Basic), with options like Shopify ($105/month) and Advanced ($399/month)
What is Shopify Plus?
Shopify Plus is the enterprise-level version of Shopify. It’s designed for high-growth businesses and brands that need advanced capabilities, more control, and dedicated support.
Key Features:
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All core Shopify features
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Fully customizable checkout experience
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Access to Shopify Flow for automation
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API access and integration flexibility
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Dedicated account manager (Launch Engineer)
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Unlimited staff accounts
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Wholesale/B2B features
💰 Pricing: Custom pricing starting around $2,000/month, depending on sales volume and requirements.
Go with Shopify if:
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You’re a small to mid-size business
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You don’t need custom checkout logic
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You’re budget-conscious
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You prefer an easy, plug-and-play setup
Upgrade to Shopify Plus if:
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You’re generating $1M+ in annual revenue
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You need more scalability and flexibility
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You want advanced automation and integrations
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You’re planning to expand globally or run B2B
📞 Need Help Choosing or Migrating?
Not sure which plan is right for your store? Need help with setup or migrating to Shopify Plus?
✅ The team at RootSyntax helps eCommerce businesses evaluate, set up, and scale Shopify and Shopify Plus stores with ease.
👉 Contact RootSyntax to get expert help on choosing the best Shopify plan for your business.
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