Shopify vs Shopify Plus: Which One Is Right for Your Business in 2025?
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Shopify vs Shopify Plus: Which One Is Right for Your Business in 2025?
🏷️ Meta Description:
Confused between Shopify and Shopify Plus? This 2025 comparison covers pricing, features, and when to upgrade. Make the smart decision for your eCommerce growth.
🤔 Introduction
Choosing between Shopify and Shopify Plus can feel overwhelming—especially with so many overlapping features. While both platforms offer powerful tools to grow your online store, the right choice depends on your business size, complexity, and future goals.
In this guide, we’ll break down the key differences between Shopify and Shopify Plus in 2025, so you can make a confident decision.
🔍 1. Pricing: The First Big Difference
| Plan | Cost (Monthly) | Target Business |
|---|---|---|
| Shopify | $39 – $399 | Small to Medium |
| Shopify Plus | Starts at $2,000 | High-volume, Enterprise |
💡 If your store generates over $1M annually or handles complex operations, Plus might be worth it.
🛠️ 2. Feature Comparison: Shopify vs Shopify Plus
| Feature | Shopify | Shopify Plus |
|---|---|---|
| Multi-store Support | ❌ | ✅ |
| Script Editor | ❌ | ✅ (Advanced discounts, shipping logic) |
| API Limits | Standard | Increased |
| Checkout Customization | Limited | Full control |
| Dedicated Launch Manager | ❌ | ✅ |
| Wholesale/B2B Tools | Basic | Advanced |
| Advanced Analytics (GA4, CDP) | Standard | Enhanced access |
| Internationalization | Limited | Multiple stores, domains, currencies |
🔧 3. Checkout Customization: A Game Changer
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Shopify: Limited to logo, color, and field visibility.
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Shopify Plus: Full access to checkout.liquid for advanced control.
📈 Result: Higher conversion rates with tailored checkout experiences.
🌍 4. Global Expansion Made Easy with Shopify Plus
If you sell internationally, Plus gives you:
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Up to 9 cloned stores with localized domains
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Multiple currencies and languages
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Custom pricing per region
✅ Ideal for brands scaling in new markets in 2025.
🤝 5. B2B and Wholesale Selling
Shopify Plus includes:
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A separate wholesale channel
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Custom pricing tiers
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Bulk ordering features
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Net payment terms
🚀 Great for manufacturers, distributors, and high-volume resellers.
👨💼 6. Support & Account Management
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Shopify: 24/7 standard support
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Plus: Dedicated Account Manager + Launch Engineer to guide migrations, tech stack, and strategy
⚙️ 7. Apps, API Access & Integrations
Shopify Plus offers:
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Higher API call limits
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Exclusive access to Shopify Flow (automation)
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Early feature access
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Deeper ERP/CRM integrations (NetSuite, SAP, etc.)
📊 8. Analytics & Reporting
Both plans offer analytics, but:
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Plus users get advanced reports, customer segmentation, and ShopifyQL Notebooks for deeper insights.
🧠 Final Thought: Who Should Use What?
Choose Shopify if:
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You’re a startup or small business
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You sell in one region/language
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You don’t need advanced customizations
Choose Shopify Plus if:
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You’re scaling rapidly (>$1M/year)
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You operate globally or B2B
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You need full control over checkout and backend systems
📢 Still Confused Between Shopify & Shopify Plus?
At RootSyntax, we’ve helped startups, brands, and enterprises build the perfect Shopify stack—whether it’s basic Shopify or an advanced Shopify Plus setup.