Should I Use Shopify’s Built-in Email or Connect Klaviyo/Mailchimp?
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Should I Use Shopify’s Built-in Email or Connect Klaviyo/Mailchimp?
📩 Introduction: Email Marketing for Shopify – What’s Best?
Email marketing is one of the highest ROI-generating channels for any eCommerce business. If you’re using Shopify, you’ve likely asked:
“Should I use Shopify’s built-in email tool or connect Klaviyo or Mailchimp to my store?”
Each tool has pros, cons, and ideal use cases depending on your store size, marketing goals, and automation needs.
In this blog, we’ll compare Shopify Email, Klaviyo, and Mailchimp so you can confidently choose the best email marketing solution for your Shopify store.
🛠 What is Shopify Email?
Shopify Email is Shopify’s native email marketing tool, designed for simplicity and ease of use.
🔹 Key Features:
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Create & send branded emails directly from Shopify admin
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Access email templates for promotions, product launches, etc.
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Track open rates, click-throughs, and conversions
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Send up to 10,000 free emails/month, then pay per use
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Easy to segment customers using Shopify data
✅ Best for:
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Beginners or small Shopify stores
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Merchants who want basic email campaigns without extra tools
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Quick promotions, product restocks, or sales alerts
💥 What is Klaviyo?
Klaviyo is a powerful, data-driven email and SMS marketing platform built specifically for eCommerce.
🔹 Key Features:
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Advanced segmentation based on behavior, purchase history, location
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Pre-built and customizable automation flows (welcome series, cart abandonment, etc.)
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A/B testing and advanced analytics
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Deep Shopify integration: product, customer, order data
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Predictive analytics and dynamic content blocks
✅ Best for:
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Growing Shopify stores
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Merchants looking to scale revenue with high-converting email flows
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Brands wanting robust analytics, personalization, and automation
💼 What is Mailchimp?
Mailchimp is one of the most popular general email marketing platforms, now available again for Shopify via integration.
🔹 Key Features:
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Drag-and-drop email builder
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Automation for welcome, abandoned cart, post-purchase, and more
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Basic segmentation and analytics
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Email + social + postcard marketing options
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Integration with Shopify via app connector
✅ Best for:
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Merchants already using Mailchimp for other businesses
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Stores wanting multi-channel marketing beyond just email
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Beginners who prefer familiar tools
🆚 Shopify Email vs Klaviyo vs Mailchimp: Full Comparison Table
| Feature | Shopify Email | Klaviyo | Mailchimp |
|---|---|---|---|
| Built for Shopify | ✅ Native | ✅ Deep integration | 🔁 Connected via app |
| Email Automation | ❌ Basic | ✅ Advanced | ✅ Moderate |
| SMS Marketing | ❌ No | ✅ Built-in | ❌ Limited |
| Segmentation | ❌ Basic | ✅ Behavioral, dynamic | ✅ Static, basic |
| A/B Testing | ❌ No | ✅ Yes | ✅ Yes |
| Templates | ✅ Pre-made | ✅ Rich variety | ✅ Large library |
| Analytics | 🟡 Basic | ✅ In-depth | 🟡 Moderate |
| Free Plan | ✅ 10K emails/mo | ✅ Up to 250 contacts | ✅ Up to 500 contacts |
| Best For | Small stores | Scaling brands | General users |
💡 When Should You Use Shopify Email?
Choose Shopify’s built-in email if you:
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Run a small or starter store
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Want to avoid extra costs
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Need a simple tool for promotions and product launches
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Don’t need complex automations or segmentation
🚀 When Should You Use Klaviyo with Shopify?
Choose Klaviyo for Shopify if you:
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Want to build automated revenue-generating flows
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Need deep integration with Shopify’s product and customer data
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Want advanced analytics, predictive modeling, and SMS
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Are ready to scale your eCommerce marketing strategy
📧 When Should You Use Mailchimp with Shopify?
Choose Mailchimp for Shopify if you:
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Already use Mailchimp and want to connect it to your store
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Want a tool that supports email, postcards, and social
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Run multiple brands or platforms and need flexibility
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Don’t require deep Shopify analytics
🔍 SEO Tip: Why This Comparison Matters for Shopify Stores
If you're searching for:
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"Best email marketing app for Shopify"
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"Klaviyo vs Shopify Email 2025"
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"How to connect Mailchimp to Shopify"
This comparison will help you choose the right tool based on your growth stage, budget, and marketing goals.
🛠 How RootSyntax Helps Shopify Stores with Email Marketing
At RootSyntax, we help Shopify store owners:
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Set up Klaviyo or Mailchimp integration
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Create high-converting email flows (welcome, cart abandonment, re-engagement)
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Segment customers based on real-time behavior
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Build branded email templates
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Automate everything — from signup to sale
👉 Whether you're just starting with Shopify Email or scaling with Klaviyo, we’ve got your back.
📞 Ready to Boost Sales with Email Marketing?
Let RootSyntax help you:
✅ Choose the right platform
✅ Set up automated flows
✅ Increase your email ROI