Top 7 Shopify Features You’re Probably Not Using (But Should in 2025)

Shopify is more than just a platform for listing products and managing orders. In 2025, it’s a full-fledged commerce engine with powerful built-in tools that many store owners completely overlook. If you're serious about growing your business, here are 7 underutilized Shopify features you should be using right now:

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🧰 1. Shopify Flow (Automation for Shopify Plus)

If you’re on Shopify Plus, Shopify Flow allows you to automate repetitive tasks with a visual workflow builder. Whether it’s tagging VIP customers, sending alerts for low-stock items, or flagging suspicious orders—Flow reduces manual work and keeps your store smart and scalable.

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🌍 2. Shopify Markets & International Domains

Planning to go global? Shopify Markets lets you customize content, pricing, currency, and taxes for each region. You can use international subfolders (like /uk/, /us/) or domains for better SEO. It’s perfect for brands ready to expand beyond borders.

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🔁 3. Native A/B Testing Support (Shopify Plus)

Most merchants don’t test what works. Shopify Plus supports A/B testing via custom Liquid, third-party tools like Google Optimize, or custom app integrations. You can test product titles, layouts, buttons, and more—then track what boosts conversions.

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🧠 4. Shopify Scripts & Script Editor

Want to offer smart discounts or personalized checkout experiences? With Shopify Scripts (for Plus users), you can:

• Automatically apply discounts

• Show tiered pricing

• Create exclusive deals for loyal users

This feature is gold for maximizing average order value and personalization.

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👥 5. Customer Segmentation

With Shopify’s native segmentation tools, you can break your audience into actionable groups—based on location, behavior, purchase history, or even average order value. Then, send targeted emails or offers using Shopify Email or Klaviyo.

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📈 6. Sales Channel Integrations

Many brands ignore Shopify’s direct integrations with:

• Facebook and Instagram Shops

• TikTok Shop

• Google Shopping

These allow you to sync inventory, run ads, and fulfill orders from multiple platforms—all inside Shopify’s admin panel.

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🔄 7. Subscription & Reorder Options

Recurring revenue is essential in 2025. Shopify now natively supports subscriptions and “Buy Again” buttons. With apps like Recharge or Loop, you can automate monthly deliveries or offer users easy reorder options—boosting retention and LTV.

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✅ Final Thoughts

These powerful Shopify features are often ignored, but they can dramatically improve your operational efficiency and conversion rates. Whether you want to automate tasks, sell internationally, or run smarter promotions—Shopify has tools to make it happen.

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🚀 Want to unlock the full potential of your Shopify store?
At RootSyntax, we specialize in custom Shopify development, automation, and performance optimization. Let us help you set up advanced features, run tests, or scale globally.

👉 Talk to us today and let’s take your store to the next level.