Using Shopify Bundles to Increase Average Order Value (AOV)
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Using Shopify Bundles to Increase Average Order Value (AOV)
If you're running a Shopify store, one of the fastest ways to boost your revenue—without spending more on ads—is by increasing your Average Order Value (AOV). A high-converting strategy? Product Bundles.
In this guide, we’ll break down how to use Shopify Bundles to increase AOV, explore real examples, and recommend apps and tactics to implement bundles that sell.
💡 What Is AOV and Why Does It Matter?
AOV (Average Order Value) is the average amount a customer spends per order.
It’s calculated as:
AOV = Total Revenue / Number of Orders
✅ Higher AOV = More profit per customer
✅ Boosts ROAS (Return on Ad Spend)
✅ Improves cash flow without needing more traffic
🎁 What Are Shopify Bundles?
Bundles are a set of related products sold together at a discounted or perceived-value price.
Types of Shopify bundles include:
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Classic Bundles: Group 2-5 related items (e.g., shampoo + conditioner)
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Mix & Match: Customer selects variations (e.g., any 3 teas for ₹999)
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BOGO Bundles: Buy One Get One offers
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Tiered Discounts: Buy more, save more
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Starter Kits: Beginner sets for first-time users
🛠️ How to Create Bundles on Shopify
✅ Option 1: Use Shopify’s Native Bundles App (NEW in 2024+)
Shopify released its own Shopify Bundles App, available to all stores.
Steps to set it up:
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Go to Shopify App Store and install Shopify Bundles (by Shopify).
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Create a new bundle by selecting multiple products or variants.
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Set a bundle price (can be discounted).
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Customize the bundle name and image.
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Publish it as a product on your store.
📦 Inventory for bundles is auto-synced with individual SKUs!
✅ Option 2: Use Third-Party Bundle Apps
For more control and design options, use top-rated apps like:
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Bundle Bear
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Bold Bundles
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Frequently Bought Together by Code Black Belt
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Zoorix Bundle Kit
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Revy Bundles
These apps let you:
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Cross-sell on product pages
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Upsell with AI recommendations
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Offer cart-level bundle logic
📈 Real Bundle Strategies to Increase AOV
🔹 1. Essential Product Kits
Example: "Skincare Starter Kit" – Cleanser + Toner + Moisturizer
🎯 Works well for DTC health, beauty, and fitness brands.
🔹 2. Upsell with Add-Ons
Example: Phone + Case + Screen Protector
🎯 Boosts order size by adding value to main products.
🔹 3. Volume Discount Bundles
Example: Buy 2, Get 10% Off. Buy 3+, Get 15% Off
🎯 Simple logic, but highly effective for FMCG & apparel.
🔹 4. "Build Your Own Bundle"
Example: Choose any 3 candles from our collection
🎯 Gamifies shopping and increases user engagement.
🧠 Best Practices for High-Converting Shopify Bundles
✅ Use urgency: Show limited-time offers for bundles
✅ Highlight savings: Show both original and bundle price
✅ Bundle visually: Use custom images to show the full bundle
✅ Keep it simple: Don’t overcomplicate bundle options
✅ Test multiple placements: Homepage, PDP, cart, popups
📊 Track Bundle Performance with GA4 & Shopify Reports
Make sure you’re measuring bundle impact on AOV:
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Use UTM parameters for bundle product links
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Set up enhanced ecommerce tracking in Google Analytics 4
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Use Shopify’s “Sales by Product” and “Average Order Value” reports
🧠 Pro Tip: Watch behavior with Hotjar or Clarity to optimize layout.
✅ Final Thoughts
Bundling is one of the most underrated revenue boosters for Shopify brands. With the right implementation, bundles not only increase AOV but also create better customer experiences and encourage repeat purchases.
🤝 Need Help Creating Smart Bundles?
At RootSyntax, we help Shopify brands grow faster with:
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Custom bundle design & logic
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AOV-focused product page enhancements
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Shopify Plus scripts and automation
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Advanced GA4 tracking
👉 Contact us to set up conversion-optimized bundles on your store.
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