What Are Shopify Metafields and How to Use Them

Shopify Metafields are custom fields that let you store additional information about products, collections, orders, and more. In 2025, Shopify has made it even easier to use metafields without relying on third-party apps or complex code.

🔍 What Can You Use Metafields For?

• Product Details – Ingredients, material types, or care instructions

• Custom Layouts – Show or hide sections based on metafield values

• Collections – Custom banners, descriptions, or tag-based filtering

• Orders – Internal notes, custom delivery messages

• Customers – Loyalty levels, preferred contact method

🧩 Types of Metafields

• Product Metafields

• Variant Metafields

• Collection Metafields

• Customer & Order Metafields

⚙️ How to Add and Manage Metafields in Shopify

1. Go to Shopify Admin → Settings → Custom Data

2. Select a resource (e.g., Product or Order)

3. Define the metafield definition (name, namespace, type)

4. Use the Shopify theme editor or code to display them on the frontend

🛠️ Example: Add a Care Instruction Field to a Product

• Create a metafield definition called care_instructions

• Add values in each product

• Use {{ product.metafields.custom.care_instructions }} to display in Liquid

🧠 Why Metafields Matter for Advanced Stores

• Improve UX with relevant product details

• Enable logic-based design sections (e.g., show badges, tags)

• Power automated merchandising & filtering

🚀 Final Thoughts

Metafields unlock powerful customization in Shopify without bloating your theme or relying on plugins. If you're running a growing brand and want a dynamic, data-driven storefront—mastering metafields is a must.