What Is Shopify Markets and How to Use It to Sell Globally in 2025
What Is Shopify Markets and How to Use It to Sell Globally in 2025
As eCommerce becomes more global, selling internationally is no longer just an option — it's a growth necessity. That’s where Shopify Markets comes in. Whether you're just starting out or scaling to multiple countries, Shopify Markets helps you localize your store for global customers — all from one place.
In this guide, we’ll explain what Shopify Markets is, why it matters, and how to set it up to grow your international sales.
🛒 What Is Shopify Markets?
Shopify Markets is a built-in feature in Shopify that helps merchants sell in multiple countries or regions through a single online store.
It allows you to:
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Create customized shopping experiences for each market
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Offer localized pricing, currency, language, and domain
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Manage international sales and taxes easily
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Handle duties, import fees, and local payment methods
🔎 Think of Shopify Markets as a global control panel for international eCommerce.
🌐 Key Features of Shopify Markets
1. Localized Domains
You can create custom domains or subfolders for each region, like:
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yourstore.com(global) -
yourstore.com/en-gb(UK) -
yourstore.com/fr(France)
This helps improve local SEO and customer trust.
2. Multi-Currency Support
Show prices in the shopper’s local currency, automatically converting based on real-time rates.
Example: INR for India, USD for the USA, EUR for Europe — all from one Shopify store.
3. Multi-Language Capabilities
Translate your product pages, checkout, and other content into multiple languages using built-in or third-party translation apps.
4. Duties & Taxes
You can automatically calculate import duties and VAT/GST at checkout — especially useful for Europe, UK, and Canada.
5. Custom Pricing by Market
Set different product prices for different markets to match purchasing power or competition.
6. Local Payment Methods
Enable local gateways like Klarna (Europe), Bancontact (Belgium), or UPI (India) for higher conversion rates.
🧭 How to Set Up Shopify Markets (Step-by-Step)
Step 1: Go to Shopify Markets
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Log in to your Shopify Admin
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Go to Settings > Markets
Step 2: Add a Market
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Click Add market
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Select regions or countries you want to target (e.g., Europe, Canada, Australia)
Step 3: Customize Market Settings
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Domains – Use subdomains or subfolders for SEO
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Languages – Enable translations
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Currencies – Allow local currency and set rounding rules
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Shipping & Duties – Add duties or shipping conditions
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Pricing Adjustments – Increase/decrease pricing for a region (e.g., +10% for Europe)
Step 4: Save and Test
Test the experience using a VPN or region-switcher app to ensure everything displays correctly.
💡 Best Practices for Using Shopify Markets
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🌍 Start with 1–2 core markets before expanding globally.
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💰 Consider pricing strategy – Not every market can afford the same price.
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🗣️ Translate product descriptions to improve trust.
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🔒 Be transparent with taxes/duties to reduce abandoned carts.
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📦 Ensure your shipping zones match your markets to avoid delivery issues.
✅ Final Thoughts
Shopify Markets makes global eCommerce easy — even for small businesses. With the right setup, you can expand your reach, serve customers in their own language and currency, and drive more international sales without creating multiple stores.
If you're serious about global growth, Shopify Markets is your all-in-one toolkit to go international.