What’s New for B2B in Shopify Summer Edition 2025: Smarter Selling, More Control

Shopify is doubling down on its commitment to B2B eCommerce with a suite of new features announced in the Shopify Summer Edition 2025. Whether you’re a wholesale supplier, distributor, or manufacturer, these updates are designed to give you greater flexibility, control, and compliance—all while improving the buyer experience.

Let’s explore what’s new for B2B merchants in Shopify and how you can leverage these features for growth.

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1. B2B Markets: Customize by Region, Customer, or Use Case

🌍 What’s New?

Shopify now allows you to create multiple B2B markets, each with:

• Unique product catalogs

• Local currencies

• Custom storefront themes

• Preview buyer experience with the “View as” feature

🔐 Plus Exclusive:

Available only to Shopify Plus merchants.

💡 Why It Matters:

Now you can tailor pricing, branding, and experience for each segment of your B2B customers—whether by region, buyer type, or contract.

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2. VAT Number Validation for EU & UK

✅ What’s New?

• Automatically validate VAT numbers during checkout.

• Apply tax exemptions when valid numbers are detected.

• Integrated via Shopify Tax.

💡 Why It Matters:

Save time, reduce compliance risk, and ensure a smooth tax handling experience for your European and UK customers.

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3. Min & Max Order Limits with Checkout Blocks

📦 What’s New?

Using the free Checkout Blocks app, you can:

• Set minimum and maximum order values

• Apply to all customers or just B2B

💡 Why It Matters:

This ensures profitability per transaction and helps enforce contractual or logistical limits in your B2B operations—without custom code.

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4. Gift Cards in B2B Catalogs

🎁 What’s New?

• Add gift cards directly to your B2B product catalogs.

• No custom workarounds needed.

• Includes streamlined reporting.

💡 Why It Matters:

Enable corporate gifting or promotional programs for B2B buyers with zero technical complexity.

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5. NetSuite + Shopify B2B Integration

🔄 What’s New?

Shopify has updated its NetSuite ERP connector to support:

• Company profiles

• Orders and PO numbers

• Payment terms

🔐 Plus Exclusive:

This integration is available only on Shopify Plus.

💡 Why It Matters:

Automate your B2B operations and ensure data accuracy and real-time syncing across platforms.

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6. More B2B-Compatible Apps

🧩 What’s New?

Nine more apps are now B2B-compatible, including:

• QuickBooks for accounting

• Collaborative buying tools

• Lookbooks and catalogs

• More sales-enablement features

💡 Why It Matters:

Expand your B2B stack without needing costly customizations or workaround solutions.

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7. Shopify Collective: No Sales Minimum

🔓 What’s New?

• Shopify Collective has removed the minimum sales requirement.

• Now open to all US-based suppliers and retailers.

💡 Why It Matters:

Join Shopify Collective and expand your reach as a supplier—or access unique products as a retailer—without upfront commitments.

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8. Smarter Discovery in Shopify Collective

🔍 What’s New?

• Search for suppliers by name

• Get personalized supplier recommendations based on your store’s profile

💡 Why It Matters:

Easily discover vetted suppliers or expand your product catalog with trusted B2B partners on Shopify Collective.

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Final Thoughts: Is Your B2B Store Ready for the Future?

Shopify is building a robust B2B commerce ecosystem that rivals traditional enterprise platforms—but with more flexibility and lower overhead.

Here’s how to take action:

✅ Use the B2B Markets feature to localize your pricing and presentation
✅ Automate VAT compliance with Shopify Tax
✅ Set order limits to protect margins
✅ Leverage gift cards and new apps for more sales strategies
✅ Integrate NetSuite to streamline your backend.